Banner Life vs American National
π‘οΈ Banner Life vs. American National: Life Insurance Comparison
When comparing Banner Life Insurance Company (a subsidiary of Legal & General America) with American National Insurance Company (ANICO), it comes down to affordability, flexibility, and ease of access. Both companies are highly respected in the term life market, but each offers distinct advantages depending on your goals.
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π’ Company Overviews
Banner Life Insurance is best known for offering affordable term life policies with high coverage limits. Backed by Legal & General America, it has a strong presence nationwide and is often recommended by brokers for its competitive pricing and solid underwriting.
American National Insurance Company (ANICO) is a long-established insurer offering a wide array of products including life, annuities, and health. It’s praised for its flexible policy design, especially in universal life and indexed universal life products.
πΌ Financial Strength & Ratings
Rating Agency | Banner Life | American National |
---|---|---|
AM Best | A+ (Superior) | A (Excellent) |
Fitch | AA- | Not Rated |
S&P | Not Rated | A |
πͺ Banner Life holds slightly stronger ratings, particularly with AM Best and Fitch, making it a solid option for long-term dependability.
π Policy Types Offered
Policy Type | Banner Life | American National |
---|---|---|
Term Life | β Yes | β Yes |
Whole Life | β No | β Yes |
Universal Life | β Yes | β Yes |
Indexed Universal Life | β No | β Yes |
Final Expense | β No | β Yes |
π― American National offers more comprehensive permanent life options, while Banner Life focuses heavily on term and universal life at lower costs.
π Coverage Options & Flexibility
- Banner Life offers up to $10 million+ in term coverage with convertible options and accelerated underwriting.
- American National gives policyholders more rider add-ons and cash value accumulation options, especially with indexed universal life.
π Choose Banner Life for high face amounts and pure death benefit protection. Choose ANICO for long-term value and flexibility.
π Underwriting & Application Process
Feature | Banner Life | American National |
---|---|---|
No-Medical Exam Available | β Up to $2M (age-based) | β Up to $1M (select cases) |
Accelerated Underwriting | β Yes | β Yes |
Online Application | β Via partners | β Via agents/brokers |
Turnaround Time | Fast (24β72 hrs) | Moderate (3β7 days) |
π» Banner Life is known for its fast digital underwriting and flexibility for healthy applicants, while American National offers a more advisor-driven process.
π² Pricing & Affordability
- Banner Life is a standout in the low-cost term life space.
- American National is competitive on permanent policies but its term products are usually priced slightly higher.
πΈ Banner Life generally wins for budget-friendly term life. American National shines in permanent coverage value.
π Alternatives to Consider
- Protective Life β Affordable term life with conversion options
- Mutual of Omaha β Known for no-med exam and final expense
- Pacific Life β Strong IUL and UL coverage
- SBLI β Simplified underwriting with competitive term pricing
π Riders & Customization
Rider Option | Banner Life | American National |
---|---|---|
Accelerated Death Benefit | β Yes | β Yes |
Waiver of Premium | β Yes | β Yes |
Childrenβs Term Rider | β Yes | β Yes |
Disability Waiver | β Yes | β Yes |
Return of Premium | β No | β Yes (select products) |
Chronic Illness Rider | β Yes | β Yes |
π§ American National offers more rider options for cash value or living benefits. Banner Life focuses on streamlined, cost-effective policies.
π― Best Forβ¦
Banner Life is best for:
- Clients seeking affordable, high-limit term coverage
- Healthy individuals wanting fast approvals
- Budget-conscious families and young professionals
American National is best for:
- Clients seeking long-term cash value and policy flexibility
- Those needing final expense or whole life coverage
- Policyholders wanting more rider customization
π Pros and Cons (Comparison Table)
Feature | Banner Life | American National |
---|---|---|
Financial Strength | A+ (AM Best) | A (AM Best) |
Affordable Term Life | β Excellent | β Good |
Whole Life Availability | β Not offered | β Yes |
Indexed Universal Life | β No | β Yes |
No-Medical-Exam Term Options | β Up to $2M | β Select policies |
Rider Options | β Standard | β Extensive |
Cash Value Accumulation | β Minimal | β Strong |
Digital Application | β Yes | β Limited |
π€ Customer Experience & Support
- Banner Life is often sold through online brokers and platforms like Policygenius and SelectQuote.
- American National uses a traditional agent and broker network for personalized service.
π Final Verdict
β Choose Banner Life if:
- You want fast, affordable term life coverage
- You're a healthy individual looking to avoid medical exams
- You donβt need permanent life or cash value options
β Choose American National if:
- You want flexibility and cash value from IUL or whole life
- Youβre interested in final expense or customizable riders
- You prefer a relationship-based insurance experience
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Get a Quote㪠Frequently Asked Questions
Which company is more affordable for term life insurance: Banner Life or American National?
Banner Life is generally more affordable for term life insurance, especially for healthy individuals seeking high coverage amounts.
Does American National offer indexed universal life insurance (IUL)?
Yes. American National offers indexed universal life (IUL) policies with strong cash value growth potential and flexible features.
Does Banner Life offer whole life or final expense insurance?
No. Banner Life does not offer whole life or final expense insuranceβit focuses on term and universal life only.
Can I get a no-medical-exam policy from either company?
Yes. Both offer no-medical-exam options for select applicants. Banner Life offers up to $2 million in no-exam coverage, while American National offers up to $1 million.
Which company provides better living benefits and rider customization?
American National offers more extensive rider options, including return of premium, chronic illness, and long-term care features.
Which insurer has stronger financial ratings?
Banner Life holds an A+ rating from AM Best and an AA- from Fitch, while American National holds an A from AM Best.
Can I apply online with Banner Life or American National?
Banner Life supports online applications through third-party platforms. American National primarily uses traditional agents and brokers.
Who should choose Banner Life over American National?
Banner Life is ideal for individuals who want fast, affordable term coverage without unnecessary extras.
Who should choose American National over Banner Life?
American National is better for clients who value long-term policy performance, cash value accumulation, and customization.
Do either companies offer return of premium (ROP) options?
Yes. American National offers return of premium on select term life products. Banner Life does not currently offer ROP riders.
Blake Insurance Group
Phone: (888) 387-3687
Email: [email protected]
Hours: Mon-Fri 9:00 am to 5:00 pm
Sat-Sun: Closed

Blake Nwosu
Owner & Principal Agent
Expertise: All personal and commercial line insurance, including auto, home, business, health, and life insurance.
License: 16117464