West Virginia Health Insurance Marketplace
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Guide to West Virginia Health Insurance Marketplace
What Is the West Virginia Health Insurance Marketplace?
West Virginia uses a partnership exchange for its Health Insurance Marketplace. Residents enroll through a federal online platform, while the state oversees plan certification and consumer support. The Marketplace is for individuals and families who do not have access to affordable employer coverage, are self-employed, early retirees under 65, or those needing to buy their own insurance. It also helps screen for Medicaid and CHIP eligibility.
How It Works and Who It’s For
Anyone who lives in West Virginia, is a U.S. citizen or lawfully present, is not incarcerated, and is not enrolled in Medicare can buy Marketplace coverage. The Marketplace is especially useful for people without affordable employer coverage, Medicaid, or CHIP. Most enrollees qualify for financial assistance, such as premium tax credits and cost-sharing reductions, based on income and household size.
Open Enrollment Period in West Virginia
Open Enrollment for 2025: November 1, 2024 – January 15, 2025
Enroll by December 15 for coverage starting January 1, 2025
Enroll between December 16 and January 15 for coverage starting February 1, 2025
Outside this window, you need a Special Enrollment Period (SEP) to enroll or change plans, usually triggered by a qualifying life event such as loss of coverage, marriage, or moving.
Special Enrollment Period (SEP) Rules
You may qualify for a SEP if you experience a qualifying life event, including:
Loss of other health coverage
Marriage or divorce
Birth or adoption of a child
Change in residence
Some SEPs are available without a specific event, such as for those with incomes below 150% of the poverty level or for Native Americans. There is also an extended SEP for people who lose Medicaid or CHIP coverage during certain periods.
Types of Health Insurance Plans Available
Marketplace plans in West Virginia are offered in four “metal” tiers:
Tier | Plan Pays | You Pay | Premium Level |
---|---|---|---|
Bronze | 60% | 40% | Lowest |
Silver | 70% | 30% | Moderate |
Gold | 80% | 20% | Higher |
Platinum | 90% | 10% | Highest |
Catastrophic Plans: For those under 30 or with a hardship exemption; low premiums, high deductibles, and coverage for all essential benefits after the deductible is met.
Plan Types:
HMO: Lower premiums, limited network, referrals required for specialists. CareSource is the main HMO provider.
PPO: Higher premiums, broader network, out-of-network coverage, no referrals. Highmark Blue Cross Blue Shield is the main PPO provider.
EPO: Must use network providers, no out-of-network coverage except emergencies, no referrals needed.
Eligibility for Subsidies and Cost Assistance
Premium Tax Credits: Available for incomes between 100% and 400% of the federal poverty level, with expanded eligibility through 2025. Most West Virginia enrollees receive subsidies, which are among the largest in the nation.
Cost-Sharing Reductions (CSR): For incomes up to 250% FPL on Silver plans, reducing deductibles and out-of-pocket costs.
Medicaid/CHIP: West Virginia expanded Medicaid to adults up to 138% FPL. CHIP covers children in families with higher incomes. Medicaid and CHIP enrollment is open year-round.
How to Compare and Choose a Plan in West Virginia
When comparing plans, consider:
Premiums: Monthly cost
Deductibles/Out-of-Pocket Maximums: What you’ll pay before coverage kicks in
Provider Networks: Ensure your doctors and hospitals are in-network
Drug Formularies: Check if your medications are covered
Tips:
Self-employed: Consider high-deductible plans with HSAs for tax benefits.
Families: Look for pediatric dental/vision, family out-of-pocket limits.
Retirees: Marketplace coverage bridges the gap until Medicare at 65.
Top Insurance Providers on the West Virginia Exchange
For 2025, two insurers offer Marketplace coverage statewide:
CareSource: Best for affordable premiums and Silver HMO plans.
Highmark Blue Cross Blue Shield: Best for low out-of-pocket costs and PPO options.
Off-exchange, The Health Plan of West Virginia offers additional policies but does not accept subsidies.
Navigating West Virginia’s Online Enrollment Portal
How to Apply:
Go to the federal enrollment website and create an account.
Enter household and income information to check eligibility for subsidies or programs.
Compare available plans by premiums, coverage, and network.
Select a plan and complete enrollment.
Pay your first premium to activate coverage.
Where to Get Help:
Free, in-person help is available from ACA Navigators, agents, and community health centers statewide. Assistance is available in multiple languages and locations.
Alternatives to the Marketplace
Short-term health plans: Available for up to three months (renewable for one month, max four months); not ACA-compliant and may exclude pre-existing conditions. Enrollment is open year-round.
Off-exchange private plans: Purchased directly from insurers; no subsidies available, but may offer different networks or benefits.
Faith-based health-sharing ministries: Not insurance, lack ACA protections, but recognized by state law as exempt from insurance regulation.
Common Mistakes to Avoid During Enrollment
Waiting too long to enroll
Not assessing your or your family’s needs
Ignoring plan details
Skipping preventive care
Forgetting to update income or household information
Underestimating costs
Choosing the wrong metal tier for your needs
State-Specific Health Programs or Initiatives
Medicaid Expansion: West Virginia expanded Medicaid to adults up to 138% FPL.
Navigator Assistance: Free enrollment help is available statewide, including in-person, phone, and virtual support.
Public Health Initiatives: Programs like ActiveWV 2030 promote healthy living, disease prevention, and access to care.
Legislative Updates: Health care sharing ministries are recognized as separate from insurance by state law.
West Virginia’s Marketplace offers a range of plans, strong consumer protections, and robust assistance for residents seeking affordable health coverage.
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View OptionsFrequently Asked Questions – West Virginia Health Insurance Marketplace
- Does West Virginia use its own health insurance marketplace?
- No. West Virginia uses the federally facilitated exchange at HealthCare.gov.
- When is Open Enrollment in West Virginia?
- Open Enrollment runs from November 1 to January 15 each year. Outside of this, you need a qualifying life event to enroll.
- What are qualifying life events for Special Enrollment?
- Events like marriage, birth/adoption, job loss, or moving to a new ZIP code may make you eligible for Special Enrollment.
- Can I get help paying for insurance in West Virginia?
- Yes. You may qualify for premium tax credits and cost-sharing reductions based on your income and family size.
- Has West Virginia expanded Medicaid?
- Yes. West Virginia expanded Medicaid under the ACA. Many adults earning up to 138% of the federal poverty level are eligible.
- What types of plans are available in West Virginia?
- You can choose from Bronze, Silver, Gold, and Platinum ACA tiers. These plans include HMO, PPO, and EPO options depending on the insurer.
- How can I get help choosing a plan?
- You can use free navigators or local insurance agents. Visit Find Local Help for assistance.
- Are there alternatives to the ACA Marketplace in WV?
- Yes. Options include short-term health insurance, off-exchange private plans, and faith-based health sharing ministries.
Blake Insurance Group
Phone: (888) 387-3687
Email: info@blakeinsurancegroup.com
Hours: Mon-Fri 9:00 am to 5:00 pm
Sat-Sun: Closed

Blake Nwosu
Owner & Principal Agent
Expertise: All personal and commercial line insurance, including auto, home, business, health, and life insurance.
License: 16117464