USAA vs. Nationwide: Which Insurance Provider is Right for You?
As the owner of Blake Insurance Group, I work with clients every day to help them find the best insurance coverage for their needs. Two insurance providers that frequently come up in discussions are USAA and Nationwide. Both companies offer competitive policies, strong financial backing, and excellent customer service.
However, they cater to different types of customers and have unique advantages. Let’s consider the key factors when choosing between USAA and Nationwide.
Coverage Options
USAA and Nationwide offer a variety of insurance products, including auto, home, and life insurance. However, their coverage options cater to different customer bases.
- USAA is exclusively available to military members, veterans, and their families. They offer auto, home, renters, life, and even banking services tailored to the needs of military personnel. Unique coverage options include deployment discounts, military storage protection, and overseas coverage.
- On the other hand, Nationwide is available to the general public and provides a wide range of insurance products, including pet, farm, and business insurance. Nationwide’s auto policies come with options like vanishing deductibles, total loss deductible waivers, and accident forgiveness.
Which is better? If you’re military-affiliated, USAA is the better option due to its military-specific benefits. If you’re not in the military, Nationwide offers a more extensive range of coverage options for the general public.
Pricing and Discounts
Insurance rates depend on multiple factors, including location, driving history, credit score, and available discounts.
USAA consistently ranks among the most affordable insurance providers, offering lower-than-average rates for both auto and home insurance. Discounts include:
- Safe driver discounts
- Bundling discounts (auto and home)
- Military storage discounts (for vehicles stored while on active duty)
- Family discounts (for policyholders with family members also insured with USAA)
Nationwide offers competitive pricing but generally higher rates than USAA. However, Nationwide offers several valuable discounts, including:
- Vanishing deductible program (reduces deductibles for safe drivers)
- Good student discount
- Multi-policy bundling
- SmartRide® and SmartMiles® usage-based programs for lower premiums based on driving behavior
Which is more affordable? If you qualify for USAA, you’ll typically see lower rates. However, Nationwide offers more flexible discount options for everyday drivers, particularly those looking to reduce premiums through safe driving programs.
Claims Process
A smooth claims process is one of the most important factors when choosing an insurance provider.
- USAA has an excellent reputation for fast and hassle-free claims handling. Claims can be filed online, through the mobile app, or by phone 24/7. Many customers praise USAA’s quick response times and fair settlements.
- Nationwide also provides 24/7 claims support and offers a network of On Your Side Auto Repair Network shops, which help speed up repairs. However, some customers report slower claims processing times compared to USAA.
Which has the better claims process? USAA has a stronger reputation for claims satisfaction, while Nationwide’s On Your Side program provides additional convenience for repairs.
Customer Service
Both companies have solid customer service reputations, but USAA consistently ranks among the best in the industry.
- USAA regularly earns top ratings for customer satisfaction from J.D. Power and other consumer review organizations. Customers often highlight responsive service, knowledgeable representatives, and a hassle-free experience.
- Nationwide also provides strong customer support, with local agents available nationwide. While Nationwide receives generally positive reviews, it doesn’t rank as highly as USAA in customer satisfaction surveys.
Which has better customer service? If personalized service from local agents is important to you, Nationwide is a solid choice. However, if you’re eligible, USAA provides an overall better customer experience.
Unique Features
Both USAA and Nationwide offer special perks and programs that differentiate them from other insurers.
USAA Unique Features:
- Exclusive to military families with benefits tailored to their needs
- Auto storage discounts for deployed service members
- USAA Bank with integrated financial services
- Overseas insurance coverage for military families stationed abroad
Nationwide Unique Features:
- Vanishing Deductible® – Earn $100 off your deductible for every year of safe driving
- On Your Side Auto Repair Network – A network of trusted auto repair shops
- SmartRide® and SmartMiles® telematics programs – Personalized discounts for safe driving habits
Which has better unique features? If you’re in the military, USAA’s military-specific benefits make it the clear winner. If you’re not military-affiliated, Nationwide’s vanishing deductible and safe driving programs provide valuable cost savings.
Availability
Availability is a major deciding factor when choosing an insurance provider.
- USAA is available nationwide, but only to military members, veterans, and their families.
- Nationwide is available to everyone in all 50 states, making it a more widely accessible option.
Which has better availability? Nationwide is the better choice for general availability, while USAA is only available to military families.
Reputation and Reviews
Both USAA and Nationwide have strong reputations in the insurance industry, but USAA is consistently rated higher in customer satisfaction.
- USAA consistently receives top ratings from J.D. Power and Consumer Reports for customer satisfaction and claims handling.
- Nationwide has a strong reputation as well, but its ratings are not as high as USAA in customer satisfaction surveys.
Which has a better reputation? USAA is widely regarded as one of the best insurers in the U.S., especially for military families. Nationwide is highly reputable but doesn’t quite match USAA’s customer satisfaction ratings.
Final Verdict: USAA vs. Nationwide – Which One Should You Choose?
Choosing between USAA and Nationwide depends on your eligibility, budget, and personal preferences.
Choose USAA if you’re a military member, veteran, or eligible family member:
✔ Lower insurance rates
✔ Superior customer service and claims satisfaction
✔ Military-specific discounts and overseas coverageChoose Nationwide if you need an insurer available to everyone:
✔ A variety of insurance products beyond auto and home
✔ Vanishing deductibles and safe driving discounts
✔ Local agent support in all 50 states
As an independent insurance agency, Blake Insurance Group helps clients compare policies from multiple providers to find the best coverage and pricing. If you’re still unsure which insurer fits your needs, contact us today for a personalized insurance quote!

Blake Nwosu
Owner & Principal Agent
Expertise: All personal and commercial line insurance, including auto, home, business, health, and life insurance.
License: 16117464
Blake Insurance Group
Phone: (888) 387-3687
Email: [email protected]
Hours: Mon-Fri 9:00 am to 5:00 pm
Sat-Sun: Closed