Financial Strength & Ratings

Verdict: Haven Life (MassMutual) has one of the highest financial strength ratings in the industry, making it the safer choice for long-term dependability. Ethos also partners with strong insurers but varies by state and policy type.

Policy Types Offered

Coverage Options & Flexibility

Ethos:

• Offers coverage from $20,000 to $2 million.
• No exam for most term applicants under $1 million.
• Includes final expense and whole life for ages 66–85.

Haven Life:

• Offers coverage from $25,000 to $3 million.
• Haven Simple allows no-exam policies up to $500,000.
• Level term only—no final expense or permanent life.

Verdict: Ethos is better for older adults or those looking for small whole life/final expense options. Haven Life is more focused on younger, healthy applicants looking for high-quality term coverage.

Underwriting & Application Process

Ethos Life:

• Entirely online process.
• No medical exams for most policies under $1 million.
• Instant decision in minutes for eligible applicants.

Haven Life:

• Online application backed by MassMutual underwriting.
• Instant approval for qualified applicants.
• Full underwriting required for some higher coverage options.

Verdict: Both provide fast decisions and online tools, but Haven Life may require more follow-up for higher-value policies.

Pricing & Affordability

Verdict: Haven Life generally offers slightly better rates for healthy, younger applicants. Ethos is more flexible with no-exam policies and includes options for seniors.

Alternatives to Consider

• Fabric by Gerber Life – Family-focused with will creation tools and joint coverage.
• Bestow – Fast, no-exam term life with simple pricing and up to $1.5 million in coverage.
• Ladder Life – Allows policyholders to increase/decrease coverage over time.
• Sproutt – Uses wellness scoring to recommend life insurance coverage with no medical exams.

Riders & Customization

Verdict: Both providers keep it simple with minimal riders. Haven Life includes a free online will and document storage. Ethos offers optional estate planning tools.

Best For…

Ethos Life

• ✔️ Older adults needing final expense or whole life
• ✔️ People seeking no-exam approval for term or permanent coverage
• ✔️ Those looking for flexible age limits and lower face amounts

Haven Life

• ✔️ Young to middle-aged, healthy applicants
• ✔️ People wanting affordable, term-only coverage backed by MassMutual
• ✔️ Tech-savvy shoppers who want a will and digital policy tools

Pros and Cons

Ethos Life Insurance

• ✅ No medical exam for most applicants
• ✅ Offers both term and whole life
• ✅ Covers applicants up to age 85
• ❌ Coverage limits vary by insurer and state
• ❌ No policy customization or riders

Haven Life Insurance

• ✅ Backed by A++ rated MassMutual
• ✅ Affordable rates for high-quality term policies
• ✅ Includes free will and document vault
• ❌ No permanent or whole life options
• ❌ No custom riders or disability add-ons

Customer Experience & Support

• Ethos Life: Strong reviews for ease of use, especially among seniors and applicants with health concerns. Great for people who want support but not sales pressure.
• Haven Life: Known for excellent user experience and fast support. Users appreciate the online account access, bundled perks, and clear communication.

Final Verdict: Which Life Insurance Company Should You Choose?

If you’re young and healthy, and want simple, affordable term coverage with great financial backing, Haven Life is likely the better fit—especially with its connection to MassMutual and included digital perks.

But if you’re over 50, want coverage without a medical exam, or need permanent life insurance like whole life or final expense, Ethos Life gives you more flexibility, broader age acceptance, and instant decision-making.