Financial Strength & Ratings

Both companies are considered financially strong and reliable for policyholders.

Policy Types Offered

Coverage Options & Flexibility

SBLI: Offers coverage from $25,000 up to $5 million (term), with term lengths from 10 to 30 years, and whole life policies that build cash value. Policies are convertible and can be customized with a wide range of riders. Accelerated underwriting is available for ages 18–50, up to $1 million.

American Amicable: Term coverage from $25,000 to $250,000 (renewable to age 95), final expense up to $50,000, and universal life with flexible premiums and death benefits. Many policies are simplified issue with no medical exam required.

Underwriting & Application Process

SBLI: Features a streamlined, digital-first application. Many applicants (ages 18–50, up to $1 million) can qualify for accelerated underwriting—no medical exam, quick decisions, and e-policy delivery. Traditional underwriting is required for higher amounts or older applicants.

American Amicable: Known for simplified issue underwriting—most products require only basic health questions, not a full exam. Applications can be completed with an agent and are generally fast, especially for final expense and term policies.

Pricing & Affordability

SBLI: Consistently among the most affordable for term life, especially for younger, healthy applicants. Rates are competitive for whole life as well, and policies are available in most states.

American Amicable: Offers competitive rates, particularly for seniors and tobacco users. Final expense policies are priced to be accessible, with term and universal life also aimed at affordability.

Alternatives to Consider

• Mutual of Omaha: Top-rated for affordable term and final expense coverage.
• Banner Life: Competitive for healthy applicants.
• Protective, Pacific Life, Ladder Life: All offer strong, affordable term options.

Riders & Customization

Both insurers offer a robust suite of riders, but American Amicable stands out for critical illness and disability income options, while SBLI provides strong core riders and includes digital legacy planning tools.

Best For…

SBLI:

• Clients seeking low-cost term or whole life with strong digital convenience.
• Applicants wanting fast, no-exam coverage (especially ages 18–50).
• Policyholders who want access to a broad range of riders and digital estate planning tools.

American Amicable:

• Seniors and those seeking final expense coverage.
• Applicants with moderate health issues, tobacco users, or those seeking no-exam policies.
• Clients who value agent support and flexible, simplified underwriting.

Pros and Cons

Customer Experience & Support

SBLI:

Generally positive, with improved NAIC complaint index and responsive service. No local agents or mobile app; support is primarily online or by phone.

American Amicable:

Strong agent network and BBB A+ rating. Some complaints about premium increases and service, but praised for agent responsiveness and live chat.

Final Verdict

SBLI is a top choice for those seeking affordable, streamlined coverage with robust digital tools and a wide array of riders, especially if you’re a younger or healthy applicant comfortable managing your policy online. American Amicable excels for clients who prefer agent guidance, need forgiving underwriting (especially seniors or tobacco users), or want flexible, no-exam coverage with strong final expense options.

Both companies are financially sound and offer customizable, affordable life insurance. Your best fit depends on your age, health, preference for digital vs. agent experience, and specific coverage needs. For most shoppers, comparing personalized quotes from both is the smartest way to secure affordable protection for your loved ones.