CVS Health vs Kaiser Permanente

CVS Health and Kaiser Permanente are two major players in the U.S. health insurance and healthcare services market, each with distinct approaches and strengths as of 2025. These companies continue to compete for market share and customer loyalty in an evolving healthcare landscape.

CVS Health, which acquired Aetna in 2018, holds a significant market share of 6.43% as of early 2025, making it the fifth-largest health insurer in the country. The company offers a wide range of health insurance products and services, leveraging its extensive network of retail pharmacies and MinuteClinics to provide integrated healthcare solutions.

CVS Health vs Kaiser Permanente

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Kaiser Permanente, known for its unique integrated care model that combines health insurance with its own network of hospitals and physicians, commands a 6.19% market share, ranking sixth among U.S. health insurers. Kaiser Permanente has consistently received high ratings for customer satisfaction and affordability, with Investopedia ranking it as the best health insurance company for 2025 due to its blend of low costs and minimal customer complaints.

Both companies offer various health plans, including individual, family, and Medicare options. However, they differ significantly in their geographic coverage, network structures, and overall approach to healthcare delivery. This comparison will explore the key differences between CVS Health and Kaiser Permanente, examining their market positions, plan offerings, and customer satisfaction ratings.

Plan Options & Coverage Types

HMO, PPO, POS, EPO Differences

  • Aetna (CVS Health) offers a wide variety of plan types including HMO, PPO, POS, and EPO options. Their PPO plans are known for greater flexibility and out-of-network access.

  • Kaiser Permanente primarily offers HMO-only plans. Their unique integrated care model limits members to Kaiser-owned hospitals and doctors, emphasizing coordination and efficiency.

Individual Plans vs. Employer-Sponsored Plans

  • Aetna has a strong presence in both individual ACA marketplace plans and employer-sponsored coverage, including small and large businesses.

  • Kaiser offers both individual and employer plans, but its geographic availability is limited to 8 states and D.C.

Medicare Advantage vs. Medicare Supplement

  • Aetna provides both Medicare Advantage and Medigap (Medicare Supplement) plans, giving seniors more flexibility and coverage options.

  • Kaiser Permanente offers highly rated Medicare Advantage plans, but does not offer Medigap plans.

Medicaid and ACA Marketplace Options

  • Aetna participates in both Medicaid and ACA marketplaces in many states.

  • Kaiser participates in Medicaid in select states and offers ACA plans only where they operate health systems.


Cost & Affordability

Monthly Premiums Comparison

  • Aetna generally offers more affordable PPO options than many competitors and competitive pricing on ACA plans.

  • Kaiser Permanente tends to offer lower premiums for their HMO plans, especially in Medicare Advantage.

Deductibles and Copayments

  • Aetna plans vary in deductible amounts depending on tier and region. PPO plans usually have higher deductibles but greater provider access.

  • Kaiser HMO plans often have lower deductibles and copays, particularly for preventive care and primary care visits.

Out-of-Pocket Maximums

  • Both providers offer competitive OOP maximums, with Kaiser generally offering slightly lower caps due to integrated care and HMO structure.

Pricing Transparency

  • Aetna provides a pricing tool and cost estimator online for many plans.

  • Kaiser also offers member cost estimates, but most care is provided in-house, leading to simpler pricing structures.


Network Size & Provider Accessibility

Size and Geographic Reach of Provider Networks

  • Aetna has a nationwide provider network and is available in all 50 states.

  • Kaiser operates in only 8 states and D.C. (CA, CO, GA, HI, MD, OR, VA, WA), with a closed network limited to Kaiser facilities.

Specialist Access and Referrals

  • Aetna PPO and POS plans allow self-referrals to specialists, whereas HMO plans may require one.

  • Kaiser’s HMO model requires referrals from primary care for most specialty services.

Availability of In-Network Hospitals and Doctors

  • Aetna partners with thousands of providers and hospitals across the U.S.

  • Kaiser uses its own hospitals and clinics, ensuring consistency but limiting access outside the Kaiser system.

Out-of-Network Coverage and Reimbursement Rates

  • Aetna PPO and POS plans cover out-of-network care with reimbursement options.

  • Kaiser generally does not cover out-of-network care unless it’s an emergency.


Member Benefits & Perks

Wellness Incentives (Fitness Memberships, Screenings)

  • Aetna offers wellness discounts and programs like Active&Fit, preventive care, and reward programs.

  • Kaiser includes wellness programs within its care model, offering free screenings and lifestyle coaching.

Chronic Disease Management Programs

  • Both insurers offer robust chronic condition management programs, with Kaiser integrating care within its system, while Aetna partners with external providers and programs.

Telehealth and Virtual Care Offerings

  • Aetna provides telehealth through Teladoc and its app for most plans.

  • Kaiser offers industry-leading virtual care, including secure messaging, telehealth visits, and 24/7 nurse advice lines — all within their digital ecosystem.

Mental Health Coverage and Services

  • Both offer extensive behavioral health and mental wellness coverage, with Kaiser providing in-house behavioral health professionals and Aetna offering access through partnerships.


Customer Service & Member Experience

Customer Satisfaction Ratings (J.D. Power, NCQA)

  • Kaiser consistently ranks among the top for member satisfaction and care quality in J.D. Power and NCQA ratings.

  • Aetna scores above average nationally, especially in employer-sponsored and Medicare plans.

Ease of Claims Processing and Disputes

  • Aetna processes claims efficiently, especially for PPO plans.

  • Kaiser has fewer third-party claims due to their in-house care model, making the process more seamless.

Quality and Usability of Online Portals/Apps

  • Both insurers offer strong digital tools. Kaiser’s app is highly rated for scheduling, messaging doctors, and prescription refills.

  • Aetna’s member portal is comprehensive but less integrated due to working with outside providers.

Responsiveness of Customer Support

  • Kaiser is praised for coordinated support through care teams.

  • Aetna offers 24/7 customer service with chat, phone, and email support.


Reputation & Financial Stability

Financial Strength Ratings (A.M. Best, Moody’s, S&P)

  • Aetna (CVS Health) and Kaiser Permanente both hold strong A or A+ ratings, reflecting solid financial health.

Company Reputation and Market History

  • Aetna, part of CVS Health, is a long-established national brand with diversified offerings.

  • Kaiser is known for its integrated care model and high satisfaction rates, especially in California.

Consumer Complaints and Regulatory Issues

  • Both companies have low-to-moderate complaint ratios, with Kaiser facing fewer claims-related disputes due to its integrated setup.


Medicare-Specific Criteria

Medicare Star Ratings & Member Satisfaction

  • Kaiser Permanente consistently earns 5-star ratings on its Medicare Advantage plans.

  • Aetna holds strong 4 to 4.5-star ratings, depending on plan and region.

Medicare Advantage Plan Additional Benefits

  • Both providers offer vision, dental, hearing, OTC, and fitness benefits in many Advantage plans.

  • Kaiser’s Medicare plans are often more affordable with built-in coordination of care.

Availability and Quality of Medigap Plans

  • Aetna offers Medigap (Medicare Supplement) plans.

  • Kaiser does not offer Medigap plans.

Cost-Sharing Details Specific to Medicare

  • Kaiser has low copays and out-of-pocket caps in its Advantage plans.

  • Aetna offers more flexibility but may have slightly higher OOP costs depending on plan type.


Employer & Small-Business Focus

Options for Small-Business Health Plans

  • Aetna offers nationwide small and large group plans, including fully insured and self-funded options.

  • Kaiser provides small business coverage, but only in states where it operates.

Fully Insured vs. Self-Funded Plans

  • Both providers offer these options, with Aetna having broader national reach and customization.

Employee Wellness Initiatives and Incentives

  • Aetna includes health assessments, biometric screenings, and reward platforms.

  • Kaiser provides wellness coaching, flu clinics, and workforce health strategies within its ecosystem.

Customization and Flexibility of Group Policies

  • Aetna offers more flexibility and customization, especially for multi-state employers.

  • Kaiser offers streamlined, high-quality care, but less customization outside of its model.

✅ Conclusion: CVS Health (Aetna) vs. Kaiser Permanente

Choose Aetna (CVS Health) if you:

  • ✅ Want PPO flexibility and out-of-network access
  • ✅ Need national coverage or travel frequently
  • ✅ Need access to Medigap and ACA plans
  • ✅ Offer coverage to multi-state employees

Choose Kaiser Permanente if you:

  • ✅ Prefer coordinated care under one system
  • ✅ Live in a Kaiser service area and want simple, integrated care
  • ✅ Want a 5-star Medicare Advantage plan with low out-of-pocket costs
  • ✅ Value digital-first, preventive-focused healthcare

FAQs: CVS Health (Aetna) vs. Kaiser Permanente

What is the main difference between Aetna and Kaiser Permanente?

Aetna (CVS Health) offers a wide range of plan types (PPO, HMO, EPO, POS) and has a nationwide network, allowing more flexibility and out-of-network options. Kaiser Permanente uses an integrated HMO model, where care is delivered through Kaiser-owned facilities and physicians, focusing on coordinated and streamlined services within their system.

Does Kaiser offer PPO or out-of-network coverage?

No. Kaiser Permanente only offers HMO plans, which typically do not cover out-of-network services unless it's an emergency. In contrast, Aetna offers PPO plans, which allow members to see both in-network and out-of-network providers.

Which company offers Medicare Supplement (Medigap) plans?

Aetna offers both Medicare Advantage and Medigap (Supplement) plans, giving seniors more flexibility in coverage options. Kaiser Permanente does not offer Medigap plans, focusing solely on Medicare Advantage in its service areas.

Which is more affordable: Aetna or Kaiser Permanente?

Kaiser Permanente often offers lower premiums for Medicare Advantage and HMO plans due to its integrated care model. Aetna offers competitive pricing, especially on PPO plans and ACA marketplace options, and may cost more if out-of-network access is prioritized.

Where is Kaiser Permanente available?

Kaiser operates in 8 states (CA, CO, GA, HI, MD, OR, VA, WA) and Washington D.C. Aetna is available nationwide, making it a better fit for those who move or travel frequently.

Which company is better for telehealth and virtual care?

Both offer excellent telehealth features. Kaiser provides in-house virtual care directly through its system, including messaging, scheduling, and doctor video visits. Aetna partners with Teladoc and other platforms for 24/7 virtual care services.

Which provider has better customer satisfaction?

Kaiser Permanente consistently ranks among the top in J.D. Power and NCQA ratings for member satisfaction, particularly in Medicare Advantage. Aetna also performs well, especially with employer-sponsored and Medicare plans, though ratings can vary by region.

Do both Aetna and Kaiser offer ACA marketplace plans?

Yes. Aetna offers ACA marketplace plans in several states with different coverage tiers. Kaiser offers ACA plans only in states where it operates hospitals and clinics.

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Blake Nwosu

Blake Nwosu

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