Business insurance • Company review
Newfront Reviews: The Brokerage Now Part of WTW
Newfront is an insurance brokerage, not an insurer, and it became part of WTW when that deal closed on January 27, 2026. It works through advisors rather than online quotes, serving technology, life sciences, construction, real estate, and other industries, and it is licensed in all 50 states, D.C., and Puerto Rico.
Here is what Newfront sells, who stands behind its policies, and how claims and service work. Blake Insurance Group is an independent agency, and a licensed agent can compare the options we offer in your area.
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Newfront at a glance
| Item | Details |
|---|---|
| What it is | Brokerage (Newfront Insurance Services), licensed in all 50 states, D.C., and Puerto Rico |
| Owner | WTW, which paid $1.05 billion upfront, up to $1.3 billion total |
| Coverages | Aviation, casualty, cyber, executive risk, private client, property, surety, workers’ comp |
| Services | Claims advocacy, contract review, risk analytics, alternative risk financing, M&A |
| Industries | More than 20, including technology, fintech, life sciences, construction, and real estate |
| Client platform | Policies, certificates, claims, and billing online 24/7 |
Sources: Newfront: contact; Newfront: business insurance; WTW to acquire Newfront (Dec. 2025); WTW completes Newfront acquisition (Jan. 2026); Newfront: claims advocacy.
How buying from Newfront works
Newfront doesn’t offer online quotes. You talk with an advisor, who places your coverage with insurance carriers. WTW describes the deal as expanding its U.S. middle-market business, so Newfront is generally geared to growing and mid-size companies rather than very small self-serve buyers.
Claims and customer service
- Claims go to the insurer on your policy; Newfront’s in-house claims advocacy team acts as your liaison with the carrier. A claims phone number isn’t published.
- Main line 650-488-8565; contact@newfront.com. Headquarters: 550 California St, Suite 840, San Francisco, with 11 U.S. offices.
Recent changes at Newfront
- WTW agreed to buy Newfront on December 10, 2025, and closed the deal on January 27, 2026. Newfront’s site now says it “has officially joined WTW.”
Who Newfront fits, and what to watch
Good fit if
- Your company needs specialized coverage and wants a broker team, claims advocacy, and contract review.
- You’re a growing or mid-size business in tech, life sciences, real estate, or construction.
Watch for
- No online quotes; everything is advisor-led.
- Whether the Newfront brand continues long term under WTW isn’t stated.
How to compare it with other options
- Line up the same coverages, limits, and deductibles on every quote, including any additional insured or waiver wording your contracts require.
- Check which insurance company actually issues the policy and its AM Best rating, which can differ from the brand you buy through.
- Ask how claims are reported and who handles them.
- Blake Insurance Group is an independent agency, not Newfront. We can compare quotes from the insurers we offer in your state at 888-387-3687.
Before you get a Newfront quote
- Your business type and a short description of what you do
- Annual revenue, payroll, and number of employees
- Coverage your leases or client contracts require, including limits and additional insureds
- Your claims history for the past three to five years
- Any current policies and their renewal dates
Newfront review FAQs
Is Newfront an insurance company?
No. It is a brokerage that places coverage with insurers.
Who owns Newfront?
WTW, since January 27, 2026.
Can I get an online quote from Newfront?
No. Newfront works through advisors.
How do I contact Newfront?
Call 650-488-8565 or email contact@newfront.com.
Is Blake Insurance Group part of Newfront?
No. Blake Insurance Group is an independent agency. We can compare quotes from the insurers we offer, but for an existing Newfront policy, contact Newfront.
Related guides
Partner quote options
Sponsored
Blake Insurance Group works with the partners below. Each link opens the partner's own website, where its terms, eligibility rules, and privacy policy apply. Blake Insurance Group may be compensated if you buy through these links.
- First Connect application: Start an application through our First Connect portal, which we use to quote coverage from multiple insurance carriers.
- ERGO NEXT Insurance (formerly NEXT Insurance): Online quotes for small business coverage, including general liability, workers’ compensation, business owner’s policies, professional liability, and commercial auto.
- Coterie small business insurance: Online quotes for business owner’s policies and general liability from Coterie, a managing general agent that also offers professional liability, cyber, and employment practices liability.
Important information
Compensation. Links in the partner section of this page are sponsored, and Blake Insurance Group may be paid if you make a purchase. Sponsored placement does not affect the other information on this page.
Independent agency. Blake Insurance Group LLC is an independent insurance agency. Licensed insurance producer NPN 16117464. Licensed states: AZ, AL, TX, CA, NY, OH, FL, NC, VA, GA, OK, NM, IA, KS, MI, NE, SC, SD, WV, IL, NJ, PA, TN, and WA. Which insurance companies we can quote depends on our current appointments, the product, and your state. Mentioning a company on this page does not mean we represent it.
Business coverage. State requirements on this page were checked against official sources in October 2026 and can change; confirm with the agency named. Coverage depends on the policy, insurer, and underwriting.
Company names. Company names are trademarks of their owners. Blake Insurance Group isn’t affiliated with the companies described unless a partner link says so, and a company named here may not be available through us. Facts checked October 2026.
Coverage terms. Descriptions are general. The policy contract controls what is covered.
Availability. Coverage, prices, and eligibility vary by company, state, and applicant, and are subject to underwriting. The issued policy controls.
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